Breeze Balm was created as a family secret lip balm formula and has evolved into a brand that is renowned and loved around the world.

Sammy Leo is the founder of Breeze Balm. She grew up in a small town in Dunedin, New Zealand. 

Here is the full story.


1950's - The Beginning

The secret family lip balm formula was created and made by Sammy's Grandad. The formulation for a hydrating, soothing lip balm was used by many locals, friends and family members and handmade by Sammy’s Grandfather and sold in the family owned pharmacy. 


1980 - Passing on the Formula

In the 1980's Sammy's Grandfather passed on the formula to his son, Sammy's Father, Warren Leonard. Over the years to follow, the balm attracted many loyal customers.

While Sammy worked during school holidays in the family pharmacy, There was one thing that always stood out to her with the customers she met. The customers would rave and rave about how incredible the lip balm was.


2007 - Sammy moved from New Zealand to Australia

One of Sammy's biggest passions is dancing and to pursue her dream she moved to Sydney, Australia. A daunting endeavour for a 19 year old moving to a new country where she knew no one. The next few years had many highlights as she navigated her career and made lifetime friends in her new home, with her family secret lip balm on hand everywhere she went.


 2014 - Original Pharmacy is Sold

In late 2014 Sammy's family took a huge step and sold their Pharmacy. Sammy soon realised the supply of her little pot of gold would soon run out. She was not the only one, Many Locals, Friends and extended families were desperate to restock the famous balm that they couldn’t live without.


2016 - The Secret Formula is rebranded as Breeze Balm

Between the time of the pharmacy being sold and Sammy moving to Australia was moment that Sammy realised - The balm she grew up with was very special. She wanted to share it with the world. She wanted to create a brand that had a piece of her heart, she wanted it to be bright and bubbly but also included her absolute love for the beach, sun and the tropical family holidays she used to take when she was younger. That’s where the name Breeze Balm was created.

The bright colours and the tropical scents. But it wasn’t that simple. To Sammy, Breeze Balm is so much more than a lip balm. It is a piece of her. She wants to inspire others to feel confident in their own skin, A smile is the most beautiful part of a person. It can light up a room, turn someone's day around, comfort a stranger, entertain someone, it can show love. It's infectious.

Everyone’s smile is unique. Using Breeze Balm enhances your smile, takes care of your lips, and draws attention to the most beautiful part of you. Breeze Balm is not just a lip balm, it's a community of men and woman who smile at each other with love, who take care of themselves and light up this world one smile at a time.


2019 - OH LEO Cosmetics launches

Have you ever felt self-doubt, no confidence, worthless, no motivation, negative, sad, unwanted, rejected….?

We have and we are here to let you know that you are not alone.

It is common to feel these things as we grow and learn who we are as people.

But every time myself or my sister have felt any of the feels above there has been a tiny, small, quiet, (but still there) voice telling us to keep going.

This is who we call, our inner QUEEN.

She is strong, she is powerful, she is kind, she is loyal, she is fierce, she is YOU.

Every single one of us has her. Or if you are a guy, you have your KING.

No matter how hard life gets. YOU have a Queen or King inside you. 

Every time you wear this makeup it is a reminder of your inner strength, power and kindness.

And on your hardest days when you don’t feel her / him … put on your OHLEO Cosmetics make up and let this be your alter ego until you feel the strength. I promise you it’s there.

It’s time to take your power back, it’s time to feel fierce, stand strong, be beautiful and unapologetically you. Everyone is unique. Show this world what you are made of.

OHLEO Cosmetics was created by Sammy Leonard & Petra Leonard, sisters from Dunedin, New Zealand. From a young age both sisters were obsessed with playing with make-up and creating fun, different looks that made them feel their inner strength. This love of make-up inspired the sisters to create their own cosmetic line that truly highlighted this feeling of empowerment.

OHLEO Cosmetics is made with the highest quality ingredients, is rich in pigment and will be forever cruelty free.



The Breeze Balm & OH LEO Cosmetics team are always working on delivering the highest quality products and servicing our beautiful customers needs. Stay tuned for the exciting projects coming soon.

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